Data Protection and Patient Privacy Notice

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Data Protection and Patient Privacy Notice

Smile Avenue Dental Clinic – Dubai, United Arab Emirates
Effective Date: March 9, 2026

Smile Avenue Dental Clinic is committed to protecting the privacy, confidentiality, and security of personal and health information. This notice explains how we collect, use, store, and protect personal data in accordance with applicable international data protection principles, including the UAE Personal Data Protection Law (PDPL) and widely recognized data protection standards similar to the General Data Protection Regulation (GDPR).

By interacting with our clinic, website, or services, you acknowledge and understand how your personal information may be processed.

Personal Data We Collect

We may collect and process the following types of personal information:

• Full name and identification details
• Phone number and email address
• Residential address
• Medical and dental history
• Dental records, X-rays, photographs, and scans
• Treatment plans and clinical notes
• Insurance or billing information
• Website interaction data such as IP address or browser information

This information is collected only when necessary for providing dental services or responding to inquiries.

Purpose of Data Processing

Your personal information may be processed for the following purposes:

• Providing dental treatment and medical care
• Managing patient records and treatment history
• Scheduling appointments and responding to inquiries
• Processing billing, payments, and insurance claims
• Improving healthcare services and clinic operations
• Complying with regulatory and legal requirements

Legal Basis for Processing

We process personal data based on one or more of the following legal grounds:

• Patient consent
• Provision of healthcare services
• Legal and regulatory obligations
• Legitimate healthcare operational interests

Data Sharing and Disclosure

Your personal information may be shared only when necessary and under strict confidentiality obligations. This may include sharing information with:

• Licensed dentists and healthcare professionals involved in your treatment
• Dental laboratories and technicians
• Insurance providers or billing partners
• Regulatory or public health authorities when legally required

We do not sell or commercially distribute personal data to third parties.

International Data Protection Standards

Smile Avenue Dental Clinic applies internationally recognized data protection principles including:

• Lawfulness, fairness, and transparency
• Purpose limitation
• Data minimization
• Accuracy of records
• Data security and confidentiality
• Accountability in handling personal information

Data Security Measures

We implement appropriate administrative, physical, and technical safeguards to protect personal information from unauthorized access, misuse, alteration, or disclosure.

These measures include secure systems, restricted access controls, and staff confidentiality obligations.

Data Retention

Patient records and related information may be retained for a legally required period in accordance with healthcare regulations and professional medical record retention standards.

After the retention period expires, data may be securely archived or permanently deleted.

Your Data Protection Rights

Depending on applicable laws, patients may have the following rights regarding their personal data:

• The right to access personal data
• The right to request corrections to inaccurate information
• The right to request deletion of personal data when legally permitted
• The right to request restriction of data processing
• The right to withdraw consent where applicable

Requests regarding personal data can be submitted directly to our clinic administration.

Website Data and Cookies

When visiting our website, certain technical information such as IP address, device type, and browsing activity may be collected through cookies or analytics tools to improve website functionality and user experience.

For further details, please refer to our Cookie Policy.

Changes to This Notice

Smile Avenue Dental Clinic reserves the right to update this Data Protection Notice when necessary to reflect regulatory changes or operational updates. Any modifications will be published on this page with the revised effective date.

Contact Information

If you have any questions regarding data protection or how your personal information is handled, please contact us.

Smile Avenue Dental Clinic
Villa 97 Street 17C Al Wasl Rd
Umm Suqeim 3
Dubai, United Arab Emirates

Phone: +971 4 583 7999
Email: info@smileavenuedxb.com